Direct Answer
A typical corporate video takes 2 to 6 weeks from kickoff to final delivery in 2026. This breaks down to 1–2 weeks pre-production, 1–2 days filming, and 1–3 weeks post-production. Simple social media videos can be done in 1 week. Complex productions (commercials, brand films) can take 6–12 weeks.
Timeline by Video Type
| Video Type | Total Timeline | Filming Days |
|---|---|---|
| Social Media Content | 3–7 days | Half day |
| Testimonial / Interview | 1–2 weeks | Half – 1 day |
| Company Profile | 2–4 weeks | 1–2 days |
| Training Video | 3–5 weeks | 1–3 days |
| Brand Film / Documentary | 4–8 weeks | 2–5 days |
| TV Commercial (TVC) | 6–12 weeks | 1–3 days |
Phase-by-Phase Breakdown
Phase 1: Pre-Production (1–2 weeks)
Planning everything before cameras roll. This is the most important phase — rush it and you'll pay for it later.
- • Creative brief and discovery meeting (Day 1–2)
- • Script / treatment writing (Day 3–5)
- • Client feedback and script approval (Day 5–7)
- • Storyboarding and shot list (Day 7–9)
- • Location scouting and permits (Day 7–10)
- • Talent booking and scheduling (Day 7–10)
Phase 2: Production / Filming (1–2 days)
The actual shoot. Well-planned pre-production means efficient filming.
- • Setup and lighting (1–2 hours per location)
- • Filming interviews, B-roll, product shots
- • Review footage on-site with client
- • Typical shooting day: 8–10 hours
Phase 3: Post-Production (1–3 weeks)
Where the video comes together. Most of the timeline is spent here.
- • Rough cut / first edit (Week 1)
- • Client review and feedback (2–3 days)
- • Revision round 1 (3–5 days)
- • Colour grading, sound mix, music (3–5 days)
- • Final review and delivery (2–3 days)
What Causes Delays
Common Delay Causes
- • Slow client feedback on script/edits
- • Stakeholder availability for interviews
- • Multiple revision rounds beyond scope
- • Last-minute script changes after filming
- • Permit delays (public locations, drone)
How to Speed Things Up
- • Assign one decision-maker for approvals
- • Give feedback within 2–3 business days
- • Approve scripts fully before filming
- • Prepare interview subjects in advance
- • Consolidate feedback (avoid piecemeal notes)
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Related Questions
Can I get a video produced in under a week?
Yes, for simple projects. Social media videos, event recaps, and basic interviews can be turned around in 3–5 days with a rush fee (typically 20–50% extra). Complex corporate videos need minimum 2 weeks.
How many revision rounds should I expect?
Most production companies include 2 revision rounds in their quote. Each additional round costs RM500–RM2,000. To minimise revisions, provide clear, consolidated feedback and approve scripts thoroughly before filming.
What's the fastest part of the process to complete?
Filming is typically the shortest phase (1–2 days). Pre-production and post-production take the longest. The biggest time savings come from fast client feedback — delays in approvals can double the overall timeline.