Quick Answer
Product videos for Shopee and Lazada cost between RM500 and RM5,000 per product in 2026. Simple rotating product shots start at RM500, while lifestyle product videos with models and styling range from RM2,000–RM5,000. Listings with video get up to 80% higher conversion rates.
Why Product Videos Increase Sales
In 2026, Malaysian e-commerce is more competitive than ever. Shopee and Lazada both prioritize listings with video content in their search algorithms. Here's why product video matters:
- +80% higher conversion rate — Shoppers are far more likely to buy after watching a product demo video
- +Lower return rates — Customers know exactly what they're getting, reducing returns by up to 25%
- +Better search ranking — Both Shopee and Lazada boost listings with video content in search results
- +Shopee Live & LazLive ready — Product video content can be repurposed for live selling sessions
Product Video Pricing in Malaysia (2026)
| Video Type | Price Range | Best For |
|---|---|---|
| Simple Product Spin | RM500 – RM1,500 | Small items, gadgets, accessories |
| Product Demo Video | RM1,000 – RM3,000 | Electronics, appliances, tools |
| Lifestyle Product Video | RM2,000 – RM5,000 | Fashion, beauty, F&B products |
| Bulk Product Videos (10+) | RM300 – RM800/product | Catalogue shoots, multiple SKUs |
| UGC-Style Review Video | RM800 – RM2,000 | Social proof, testimonial-style content |
Types of Product Videos That Sell
360° Product Spin
Rotating view of your product from all angles. Perfect for Shopee and Lazada listing headers. 15–30 seconds.
Unboxing Video
Shows packaging, first impressions, and product details. Builds trust and excitement. 30–60 seconds.
How-To / Demo
Demonstrates product usage and features. Reduces buyer uncertainty and returns. 30–90 seconds.
Lifestyle / In-Use
Shows product in real-life scenarios with models. Premium feel for fashion, beauty, and home products. 15–60 seconds.
Tips for E-Commerce Sellers
Keep it short: Shopee recommends 15–60 second videos. Lazada allows up to 60 seconds for listing videos.
Mobile-first: 90%+ of Malaysian shoppers browse on mobile. Shoot in vertical (9:16) or square (1:1) format.
Show the product quickly: The first 3 seconds must grab attention. Don't waste time on long intros.
Add text overlays: Many users browse without sound. Include key selling points as on-screen text.
Batch your shoots: If you have multiple products, shoot them all in one session to save on production costs.
Need Product Videos for Your Online Store?
Connect with Malaysian video production companies that specialize in e-commerce product videos for Shopee, Lazada, and TikTok Shop.
Find Video Production Companies Near You
Frequently Asked Questions
How much does a product video cost for Shopee?
A basic product video for Shopee costs RM500–RM1,500 in 2026. Simple rotating product shots are the most affordable, while lifestyle videos with models cost RM2,000–RM5,000.
What video format does Shopee and Lazada accept?
Shopee accepts MP4 videos up to 60 seconds, minimum 480p resolution. Lazada accepts MP4 up to 60 seconds with a maximum file size of 100MB. Both platforms recommend vertical or square format for mobile viewers.
Do product videos really increase sales?
Yes. Listings with product videos see up to 80% higher conversion rates on average. Videos also reduce return rates because customers have a clearer understanding of the product before purchasing.
Can I use the same video for Shopee, Lazada, and TikTok Shop?
Yes, but optimize for each platform. Shopee and Lazada prefer clean product demos (square or vertical), while TikTok Shop performs better with UGC-style, energetic content in 9:16 vertical format.
How many products can be filmed in one session?
Most video production companies can shoot 5–15 simple product videos in a single session. Bulk pricing typically offers 30–50% savings compared to individual product video shoots.