Shopee Product Video Specs & Requirements (2026)
The complete guide for Malaysian sellers on Shopee product video specifications, what converts best, and how to create videos that boost your sales.
Shopee is Malaysia's largest e-commerce platform, and product videos are one of the most powerful tools sellers have to increase conversion rates. In 2026, Shopee actively promotes listings with video content in search results and recommendations, giving video-enabled listings a significant advantage.
This guide covers Shopee's exact video specifications, the types of videos that convert best, and how to find a video production company in Malaysia to create professional product videos at scale.
Higher conversion rate with product videos
Maximum video length for listings
Maximum file size per video
Shopee Video Specifications
| Specification | Product Listing | Shopee Ads |
|---|---|---|
| Format | MP4 | MP4 |
| Aspect Ratio | 1:1 (recommended) | 9:16, 1:1, or 16:9 |
| Resolution | Minimum 480x480px; recommended 1080x1080px | Minimum 720p |
| File Size | Maximum 30MB | Maximum 100MB |
| Duration | 10–60 seconds | 10–60 seconds |
| Frame Rate | 24–30fps | 24–30fps |
| Audio | Optional (recommended) | Recommended |
| Watermark | Not allowed (no TikTok/other platform logos) | Not allowed |
What Makes a Shopee Product Video Convert?
1. Clean White/Neutral Background
Unlike TikTok, Shopee buyers expect clean, professional product presentations. White or light grey backgrounds help the product stand out and look trustworthy.
2. 360° Product View
Show the product from every angle. Rotate it slowly so buyers can see the full product — this reduces uncertainty and return rates.
3. Close-Up Detail Shots
Zoom into textures, stitching, materials, and labels. Buyers want to see quality up close — especially for fashion, leather goods, and electronics.
4. Size Reference
Show the product next to a common object (hand, ruler, phone) for scale. This is one of the most requested details by Shopee buyers.
5. Text Overlays with Key Features
Add text highlighting key selling points: "Waterproof", "100% Cotton", "Free Shipping". Keep text large and readable on mobile.
Types of Shopee Product Videos
Product Spin / 360° Video
Automated turntable rotation showing the product from all angles. Clean, professional, and easy to produce at scale.
Cost: RM200–RM800/video
Lifestyle Demo
Product shown in real-world use — someone wearing the outfit, using the gadget, or cooking with the tool. Builds buyer confidence.
Cost: RM500–RM2,000/video
Feature Highlight
Quick cuts showing each feature with text overlays. Efficient way to communicate product specifications in 15–20 seconds.
Cost: RM300–RM1,200/video
Comparison Video
Side-by-side comparison with competitors or older models. Shows why your product is the better choice. Very persuasive for tech products.
Cost: RM500–RM1,500/video
Shopee Product Video Pricing in Malaysia (2026)
| Package | Price Range | Includes |
|---|---|---|
| Single Product Video | RM300 – RM1,500 | 1 video, basic editing, text overlays |
| Batch (5 products) | RM1,500 – RM5,000 | 5 videos, consistent style, bulk rate |
| Batch (10 products) | RM2,500 – RM8,000 | 10 videos, branding template, fast turnaround |
| Premium (with model) | RM2,000 – RM6,000 | Model talent, lifestyle setting, advanced editing |
Need Shopee Product Videos?
Get professional product videos optimised for Shopee listings. Compare video production companies in Malaysia and get free quotes.
Frequently Asked Questions
What video format does Shopee accept?
Shopee accepts MP4 format for product listing videos. Videos should be a maximum of 60 seconds long with a file size under 30MB for standard uploads.
What is the best video size for Shopee?
The recommended video dimensions for Shopee are 1:1 (square, 1080x1080px) for product listings. Shopee Ads support 9:16 (vertical) and 16:9 (horizontal) formats as well.
How long should a Shopee product video be?
Shopee product listing videos can be 10–60 seconds. For best results, keep videos between 15–30 seconds. Show the product clearly, highlight key features, and end with a clear reason to buy.
Does adding video to Shopee listings increase sales?
Yes — Shopee reports that listings with product videos see up to 2x higher conversion rates compared to image-only listings in 2026. Videos build trust and help buyers visualise the product.
How much does a Shopee product video cost in Malaysia?
A basic Shopee product video costs RM300–RM1,500 per video in Malaysia in 2026. Batch packages of 5–10 videos typically cost RM1,500–RM6,000 depending on complexity.