GrabFood Video Ads for Restaurants Malaysia (2026)
How to create mouth-watering video ads for your GrabFood restaurant listing. Specs, best practices, and where to hire a food videographer in Malaysia.
With over 10 million users in Malaysia, GrabFood is the country's leading food delivery platform. In 2026, restaurants that invest in professional video content for their GrabFood listings and GrabAds campaigns see significantly higher order rates. Video ads help your food stand out in a crowded marketplace where customers are scrolling through dozens of restaurant options.
This guide covers everything F&B owners need to know about creating effective GrabFood video ads — from technical specifications to production tips and pricing.
Why Video Ads Work for GrabFood Restaurants
Higher click-through rate vs static images
Of customers order after watching food videos
More time spent on listings with video
Lower cost-per-acquisition with video ads
GrabFood / GrabAds Video Specifications
| Specification | Requirement |
|---|---|
| Format | MP4 (H.264 codec) |
| Aspect Ratio | 1:1 (square) or 9:16 (vertical) |
| Resolution | 1080x1080px (1:1) or 1080x1920px (9:16) |
| File Size | Maximum 50MB |
| Duration | 6–30 seconds (15s recommended) |
| Frame Rate | 24–30fps |
| Audio | Optional but recommended |
| Text Safe Zone | Keep text within 80% centre area |
How to Create a Great GrabFood Video Ad
1. Lead with Your Hero Dish
Open with your best-selling or most visually appealing dish. Show steam rising, cheese pulling, sauce drizzling — trigger the craving in the first 2 seconds.
2. Use Close-Up Macro Shots
Extreme close-ups of food textures — crispy skin, bubbling cheese, fresh herbs — create irresistible visuals. Use a macro lens or the macro mode on newer smartphones.
3. Show the Cooking Process
Brief kitchen clips showing flames, wok tossing, or plating build authenticity and appetite. Malaysian audiences love seeing food prepared fresh.
4. Include Your Restaurant Branding
Add your restaurant name and logo as a subtle overlay. End with your brand card so customers remember who to search for on GrabFood.
5. End with a Strong CTA
Close with "Order Now on GrabFood", "Free Delivery Today", or "Try Our New Menu". A clear CTA can increase click-through by 30% or more.
6. Shoot During Golden Hour or with Warm Lighting
Warm, golden lighting makes food look more appetising than harsh fluorescent lights. If shooting indoors, use warm-toned LED panels or shoot near a window during golden hour.
Types of GrabFood Restaurant Videos
Menu Showcase
Quick montage of 3–5 signature dishes with pricing overlay. Perfect for GrabAds banner campaigns.
Cost: RM1,000–RM3,000
Hero Dish Close-Up
Single dish cinematic video — steam, pour, sizzle, and bite. Creates maximum craving in 10–15 seconds.
Cost: RM800–RM2,000
Behind-the-Kitchen
Chef at work, flames in the wok, fresh ingredients being prepped. Builds trust and authenticity for your brand.
Cost: RM1,500–RM4,000
Promo / Seasonal Campaign
Limited-time offer or festive menu (Raya, CNY, Christmas) video ad with special pricing overlay. Drives urgency.
Cost: RM1,500–RM5,000
F&B Video Production Pricing in Malaysia (2026)
| Package | Price Range | Includes |
|---|---|---|
| Basic (1 dish) | RM800 – RM2,000 | 1 hero dish video, 15–30s, basic editing |
| Standard (3–5 dishes) | RM2,000 – RM5,000 | 3–5 dish videos, food styling, music & text |
| Premium (full menu) | RM5,000 – RM12,000 | 8–10 videos, kitchen footage, brand story, motion graphics |
| Monthly Retainer | RM3,000 – RM8,000 | 4–8 videos/month for seasonal campaigns & new items |
Need F&B Video Content?
Get professional food videography for your restaurant. Compare F&B-experienced video production companies in Malaysia.
Frequently Asked Questions
Does GrabFood support video ads for restaurants?
Yes — GrabFood allows restaurant partners to use video content in their GrabAds campaigns in 2026. Video ads can appear as in-app banners, search result promotions, and featured placements within the GrabFood app.
How much does a GrabFood video ad cost to produce?
Production costs for a GrabFood restaurant video in Malaysia range from RM1,000–RM5,000 per video in 2026. This is separate from the GrabAds media spend, which starts from RM500/campaign.
What makes a good GrabFood restaurant video?
The best GrabFood videos show close-up food shots with steam, sizzle, and fresh ingredients. Keep it short (15–30 seconds), include your restaurant name and signature dish, and end with a clear 'Order Now' call-to-action.
Can I shoot a GrabFood video on my phone?
Yes, smartphone videos work if you have good lighting (natural light or ring light) and stable footage. However, professional food videography with proper styling and equipment produces significantly better results and ROI.
What video specs does GrabFood accept?
GrabFood/GrabAds accepts MP4 videos in 1:1 (square) or 9:16 (vertical) format. Recommended resolution is 1080x1080px or 1080x1920px with a maximum file size of 50MB.